The Blueprint! Social Media Is Weighing In On Beyoncé & Jay-Z Sharing Behind-The-Scenes Footage Of His “Hair Transformation” (VIDEO)
Written by Site Hub on June 22, 2026
Social media is weighing in on Beyoncé and Jay-Z sharing behind-the-scenes footage of his hair journey.
RELATED: Clapback Season! Dame Dash Reacts After Jay-Z Seemingly Calls Him Out In Viral Roots Picnic Freestyle (PHOTO)
Beyoncé & Jay-Z Share Behind-The-Scenes Footage Of His “Hair Journey”
On Sunday, June 21, the official YouTube page for Beyoncé’s haircare brand, Cécred, released a 7-minute video titled “The Blueprint.” The footage was narrated by Bey, and she explained that Jay wanted to “comb out his locs” as a homage to his dad and for his performance at the Roots Picnic in May. Additionally, she revealed the real reason Jay had opted for the look years back.
“I thought it was always beautiful that the real reason Jay grew out his hair was to show Blue that her hair was like his hair,” Bey explained.
Ultimately, the footage showed Bey and Blue assisting with taking care of Jay’s hair and eventually removing his locs.
See the footage below.
Social Media Is Weighing In
Social media users weighed in on the behind-the-scenes footage of Jay-Z’s hair transformation in the video’s comment section.
While YouTube user @getthechicagolook added, “this is the best marketing campaign i have ever seen in my life.”
YouTube user @HotrockRN wrote, “This is seriously such a treat! I know Beyonce is his wife, but y’all, this is BEYONCE narrating and she’s in the video— doing hair!”
While YouTube user @mreynol1 added, “Their marketing strategy to shut down haters is top tier. This was also to address subtly that Jay Z is not wearing a wig. They made sure to show that his hair is from the scalp.”
YouTube user @vonch33 wrote, “Dropping this on Father’s Day is so appropriate. What an amazing documentary !”
While YouTube user @ladyfabolous23 added, “There is so much love in this video! 🥹”
YouTube user @lissanj wrote, “Jay got some beautiful healthy hair just like his daughter Blue”
While YouTube user @ThulileMavundla-j1g added, “I literally cried, it’s been the longest time since we’ve heard her talk this much, idk but her voice is soothing 🥹”
YouTube user @TheLegitMisfit wrote, “There’s no convincing me that Cecred isn’t one of the best hair care lines to be out in years! They work so well for everyone. I’m on drop bottle # 3 & I’m obsessed!”
While YouTube user @@saucysosa8766 added, “She loves him so much”
YouTube user @chi8198 wrote, “Key ingredients: PATIENCE AND LOVE!! She is talking to us fans awaiting Act III. Telling us to chill out and just enjoy all that she has already given us”
While YouTube user @ReneeeRose added, “I’m so damn emotional right now. Beyoncé and jay z grew and empire together but seeing the kids involved is beautiful. Please keep this union solid .”
YouTube user @@LolaLePaon610 wrote, “I love that the inspiration for growing his hair in the first place was to encourage Blue to embrace her hair. I remember when he said he learned to swim for her too. The evolution of Jay into a loving husband & father has been such an incredible thing to witness. The GOAT, the Blueprint Also, Cécred products are truly”
Before Beyoncé & Jay-Z Shared Behind-The-Scenes Footage Of His “Hair Journey,” The Rapper Was Making Headlines
Before Beyoncé and Jay-Z shared behind-the-scenes footage of his hair journey, the rapper was already making headlines. As. The Shade Room previously reported, in May, Jay turned heads when he took to the Roots Picnic stage and dropped a verse that included subliminal disses aimed at Drake, Ye, Nicki Minaj, Dame Dash, and others.
His verse ultimately led to a clapback from Dame Dash.
RELATED: Run This Tea? Dame Dash Throws Major Shade At Jay-Z’s Hair, Set & Breath After Apparent Roots Picnic Diss (VIDEO)
The post The Blueprint! Social Media Is Weighing In On Beyoncé & Jay-Z Sharing Behind-The-Scenes Footage Of His “Hair Transformation” (VIDEO) appeared first on The Shade Room.
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YouTube user @alexsisbrown2112 wrote, “love the backstory of doing it to inspire Blue. the internet was so disgusting to this is sweet LITTLE GIRL. this is amazing”