adidas

Adidas has launched a new campaign for its iconic Superstar II sneaker, enlisting cultural powerhouses like Missy Elliott, GloRilla, JENNIE, and Teezo Touchdown, with narration by Samuel L. Jackson. The campaign, split into chapters titled “Pyramids” and “Clocks,” draws parallels between enduring cultural monuments and the timeless appeal of the Superstar sneaker. Jackson’s dramatic voiceover […]

Top shoe brands like Nike, Adidas, and Skechers are asking President Trump to remove new tariffs on footwear. They say the high costs could force businesses to close, raise prices for customers, and cause shoe shortages. The brands also warn that the tariffs won’t bring jobs back to the U.S. and instead create uncertainty for […]

After retiring from a distinguished 16-season career in the WNBA, Candace Parker has been named the President of adidas Women’s Basketball. Her new role with adidas will focus on advancing women’s sports globally, emphasizing access, representation, and breaking down barriers. Parker will lead the development of women’s basketball product lines, aiming to leave a lasting […]

A roundup of recent good news from the Black entertainment and sports community: 1. Queen Latifah is set to host the 55th NAACP Image Awards for the second consecutive time, with special honors going to Amanda Gorman and June Ambrose. 2. LeBron James is expanding his portfolio with three new documentaries on the History Channel, […]

What will Adidas do with all the unsold Yeezy shoes? The athletic and footwear brand company plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity. CEO Bjorn Gulden said Thursday. Adidas cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late […]

What will Adidas do with all the unsold Yeezy shoes? The athletic and footwear brand company plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity. CEO Bjorn Gulden said Thursday. Adidas cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late […]

Queen B and Adidas part way after 5 years of collaboration with Beyoncé’s clothing brand Ivy Park. Reports say the both parted ways due to lack of sales and creative differences. I’m sure Beyoncé will get a much bigger deal with another brand. https://www.businessinsider.com/beyonces-time-with-adidas-is-reportedly-over-2023-3

Since Adidas cut ties with YE formally known as Kanye West the company has been suffering after being left with a half of billion dollars of inventory of unsold Yeezy sneakers. Welp looks like the popular athletic company came to YE with a new deal that only focuses on the sales of the remaining items […]

I wonder if Adidas ever had 2nd thoughts about cutting ties with Kanye West ? The company reported that it can lose hundreds of millions of dollars for unsold Yeezy sneakers. Adidas separated with Ye after anti-Semitic comments were made. Kanye West: Adidas warns of losses from Yeezy fallout – BBC News

The last shoe may have dropped for Kanye West. Adidas had ended its partnership with Ye, In a statement Tuesday, the sportswear maker said it “does not tolerate antisemitism and any other sort of hate speech” and said that his recent comments were ‘unacceptable, hateful and dangerous.” Adidas said they violated the company’s “values of […]


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