adidas

“Icy Park” Beyoncé’s third fashion line with Adidas released a new campaign ad on Instagram. The Icy Park Collection includes winter gear plus new versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, according to WWD. There is also a brand-new Super Sleek Boot. The first Ivy Park line […]

Hip-hop business mogul, Percy “Master P” Miller and former NBA All-Star Baron Davis are looking to buy Reebok. The asking price $2.4 billion. German sportswear parent company Adidas looks to offload the brand. Adidas bought Reebok back in 2005, actually pioneered the idea of signing rappers to shoe deals in the same way athletes were. Sean “Jay-Z” […]

The newest Adidas x Ivy Park collection has dropped and fans are going crazy for the modern athlesiure and activewear collaboration between Beyonce and Adidas. ‘Drip 2′ marks the second collaboration between Adidas and Beyonce and features brightly colored, women’s and gender neutral apparel like: bodysuits, joggers, shoes and accessories. Sizing is very inclusive as […]

Beyonce and Adidas have joined forces to relaunch her Ivy Park clothing line.