NFL & Ice Cube Partnering To Aid Black-Owned Businesses
Written by Tariq on July 4, 2022
The NFL is partnering with entertainer Ice Cube’s pact to aid Black-owned businesses and combat the growing wealth gap in America. The league said it committed over $100 million to causes that assist Contract With Black America Institute initiative. It calls for the NFL to steer more business to Black companies in various sectors, including consumer services and technology. The contract’s “Sports Industry Economic Development Plan” requests that sports leagues and teams hire exclusively Black companies for food vendors in stadiums, including more Black manufacturers, production companies, and marketing and advertising agencies in league operations.
Source: Forbes
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