Ludacris Debuts New Music and Partners with Jif Peanut Butter

Ludacris is back and better than ever. This week, the “Fast and the Furious” actor’s vintage look of symmetrically cut twin, streak sideburns, 2000-2004 braids, arms reminiscent of his “Get Back” days, can be seen in the latest creative ad where he has partnered with Jif Peanut Butter for “That Jif’ing Good” campaign.

In the commercial campaign titled “The Return,” Ludacris struggles to unlock a new flow, to which he finds only a spoonful of peanut butter helps him. He then brings the jar everywhere, even recruiting fellow Atlanta rapper, Gunna, for a feature. The commercial also uses his newest single, “Butter.ATL”, which was released last week.

Ludacris commented on his partnership, stating; ”Jif has been in my life for my entire life. Everybody has that one thing that they eat almost every day or every day and not get tired of it. Peanut butter is something I eat every single day. Jif peanut butter to be exact.”

Source: BET