LeBron James Becomes Mattel’s First “Kenbassador” with Personalized Ken Doll Launching April 14

Written by on April 10, 2025

LeBron James has become Mattel’s first-ever “Kenbassador,” with a Ken doll made in his likeness.

He’s the first male pro athlete to receive the honor.

The doll includes personal touches like a reference to his foundation and his home state of Ohio.

It will be available starting April 14 for $75 at major retailers, though presale versions are already selling for much more online.

Ken & Barbie… & LeBron?: LeBron James becomes the first male athlete to have a Ken doll


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