Nike To Raise Prices But Not Air Force 1 Or Children’s Products

Nike will raise prices on a wide range of footwear, apparel and equipment as soon as this week as the retail industry braces for tariffs to hit its profits, CNBC has learned. Prices for Nike apparel and equipment for adults will increase between $2 and $10, a person familiar with the matter said. Footwear priced between $100 and $150 will see a hike of $5, while sneakers priced above $150 will see a $10 increase, the person said. The price hikes will be in effect by June 1, but could be seen on shelves as soon as this week, the person said. The increases cover a large portion of Nike’s assortment, but many products will remain the same price. The prices of children’s products will not increase, nor will items priced under $100, according to the person. The company is trying to be cognizant of the financial challenges families are facing and doesn’t want parents to see higher prices when shopping for their children during the back to school season. Further, Nike’s Air Force 1 shoe will remain $115.

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