YouTube At The Top Of TV! Streaming Service Ranked 1# In February

YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen‘s Media Distributor Gauge Report. That put the Google-owned video giant in the No. 1 spot, ahead of Disney. The 11.6% stat had been released as part of a prior February recap by Nielsen, but Tuesday’s rankings measure viewing by distributor. The top finish was only YouTube’s second since the Media Distributor Gauge Report launched about a year ago. The report groups together all platforms of the Walt Disney Co. (including ESPN, ABC and streaming), and most times the breadth of the portfolio carries the day. In February, though, Disney fell to No. 2, while Fox Corp. rode a surge of tune-in to the Super Bowl across broadcast and streaming outlet Tubi to edge Netflix and end up third. YouTube has been on a long-term growth trajectory in the Nielsen statistics and recently announced that living-room viewing had exceeded that on mobile devices and computers. In just two years, YouTube’s share of total TV viewing has jumped 53%, going from 7.9% to 11.6%.

Source: Deadline