What Will Adidas Do With Unsold Yeezy Shoes

What will Adidas do with all the unsold Yeezy shoes? The athletic and footwear brand company plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity. CEO Bjorn Gulden said Thursday.

Adidas cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.

During Adidas’ annual shareholder meeting, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.

Source: NPR