Wegmans Drops Limited ‘Bring the Storm’ Buffalo Bills Ice Cream

Wegmans is launching a limited-edition “Bring the Storm” Buffalo Bills ice cream to celebrate upcoming white-out games. The cake-flavored dessert—blue with vanilla cake pieces and white sprinkles—arrives September 26 in Wegmans locations across Rochester, Buffalo, Syracuse, New York’s Southern Tier, and Erie, PA, while supplies last. The grocer will also sell limited Rivalries white shirts in select markets ahead of the October 5 game at Highmark Stadium, encouraging fans to help “white-out” the venue. A Bills sweepstakes will award a Rivalries Prize Pack—including exclusive merch and a Wegmans gift card—monthly for up to three months, or while supplies last. Additional shirt drops are slated for September 29 in several regions. The rollout taps Western New York fandom and retail tie-ins to build game-day hype as the team enters a key early-season showcase.

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Source: Rochester First