the ultimate Jollof rice rivalry is happening in NYC

This year’s Battle of Jollof, taking place in Brooklyn on November 8-9, celebrates African culture through a lively competition of Jollof rice—West Africa’s iconic dish made with rice, tomatoes, and spices. Founded in 2020 by Arinze Emeagwali, Tjay Adeshola, and Abdul Abdullah, the event has grown into a cultural celebration combining food and sports. Sponsored by BET, this year’s event will expand its reach and feature Nigeria, Ghana, Senegal, Liberia, and newcomers Cameroon and Liberia. Highlights include celebrity appearances by Lupita Nyong’o and Rosario Dawson, an exclusive dinner, and fan voting for the best Jollof on BET’s social media. With the theme “Taste the Culture,” this year’s event promises an even bigger celebration of African heritage and unity.

Source: BET