The Roots Picnic Teams Up With When We All Vote

The Roots Picnic has been going strong for 13 years, and for the first time, it will be going digital!
The organizers have teamed up with When We All Vote, a non profit organized by Michelle Obama to produce a virtual festival that will take place on June 27.

The once a year event will be streaming on YouTube and will feature musical acts like Musiq Soulchild and SZA and appearances by Michell Obama and Tom Hanks.

The Roots’ manager and Live Nation Urban president Shawn Gee released a statement at a press conference, saying:

“Historically, Questlove and Black Thought have always been very active participants in the voting process. However, I felt that it was imperative that this year I open up both The Roots and my Live Nation Urban platforms as vehicles for both voter education and voter registration.”

“Our goal is to aggressively impact change and we’re going to have some fun while doing so. This year, we are incredibly proud to partner with Mrs. Obama’s When We All Vote to ensure our audience has the resources they need to register and vote in November’s election.”

Source:
HipHopDX