Swizz Beatz & Timbaland Strike Verzuz Distribution Deal With X
Written by Tariq on June 20, 2024
Earlier in the year, Swizz Beatz & Timbaland reacquired Verzuz from their previous partner Triller and now own 100% of the platform, while retaining their equity (along with the artists who participated in Verzuz) in Triller. Wednesday, Verzuz (the online platform launched during the pandemic) announced a distribution partnership with Elon Musk’s X. The pair dropped the new during the Cannes Lions conference in France. Under the terms of the new deal, the pair maintain their full ownership and creative control of the platform while X receives exclusive distribution rights. The company estimates it will now broadcast to an audience of over 550 million active users, expanding its viewership and international reach. Viewers will now be able to watch for free exclusively on X. The announcement says the next Verzuz matchup will be scheduled soon.
Source: Variety
