Snoop Dogg & NBCUniversal Ink Multi-Year Deal

According To All Hip Hop, after years of steady collaboration and creative investment across television, film and live entertainment, Snoop Dogg secured a sweeping multi-year deal with NBCUniversal through his Death Row Pictures banner. The partnership cements Snoop’s growing influence within the entertainment giant, with projects spanning scripted content, sports programming and streaming. The agreement also gives NBCUniversal first-look rights to film and TV concepts from Death Row Pictures, which will now operate out of Universal Studios. “Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home. The Dogg has officially moved into the neighborhood, ya dig?” Snoop Dogg said. One of the first major projects under the deal is a feature-length biopic chronicling Snoop’s rise from Long Beach to global Hip-Hop icon. The biopic aims to deliver an honest portrayal of Snoop’s life and legacy, with Universal Pictures banking on its track record of successful music-centered films like Straight Outta Compton and 8 Mile.

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Source: All Hip-Hop