Savannah James Launches Inclusive Clinical Skincare Line ‘Reframe’

Savannah James, entrepreneur and wife of NBA star LeBron James, has officially launched Reframe Beauty, a clinically-backed skincare brand developed for all skin types and tones. The initial product lineup includes a brightening serum, facial sculpting moisturizer, and overnight collagen cream—all tested in partnership with Howard University’s College of Dermatology to ensure effectiveness across the Fitzpatrick Skin Scale. James emphasized her commitment to both science and inclusivity, citing the need to “reframe” clinical skincare for real-world consumers, especially people of color. One standout formulation includes Cetyl Tranexamate Mesylate, targeting inflammation in melanin-rich skin. With an emphasis on results, inclusivity, and luxury, Reframe is poised to shake up the skincare market.

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Source: BET