Peloton & Beyoncé Announce Multi-Layer Deal

Peloton has announced that they are teaming up with Beyoncé to create slew of themed workouts over their cycling app that include cycling, running, bootcamp, yoga, meditation and strength.

In a statement, Beyoncé said:

“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys. I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”

Beyonce also mentioned that Peloton is planning to give free 2 year digital memberships to students at 10 historically Black colleges and universities.

Source:
NBC