Nelly Relaunching Apple Bottom Jeans

Nelly is relaunching Apple Bottoms, the iconic early 2000s women’s denim brand, in November 2024, with a renewed focus on inclusivity and style. Known for its celebration of body diversity long before it was a mainstream fashion concept, Apple Bottoms is back with updated styles and inclusive sizing to embrace women of all shapes and sizes. Nelly shared his excitement with TMZ Hip Hop, emphasizing that the brand’s mission remains to celebrate “ALL women” and bring fresh energy to the fashion industry once more.

Originally launched in 2002, Apple Bottoms quickly became a cultural phenomenon, especially for women seeking jeans that flatter curves. Now, with new stretch denim technology, the brand aims to revive its reputation for fit and comfort. Alongside his excitement for the relaunch, Nelly is also celebrating new milestones in his personal life after recently welcoming a baby boy with his wife, Ashanti.

Source: BET