Mariah Carey Announces New Food Venture For The Holidays

The undisputed queen of Christmas, Mariah Carey is growing her business by expanding into the holiday cookie market.

On Friday, the new cookie line developed in a partnership with Virtual Dining Concepts and restaurateur Robert Earl, launched in 30 cities, with many more on the radar in the next few weeks.

The line offers the classics, like chocolate chunk and triple chunk, Heath bar, lemon cooler and spiced oatmeal.

Don’t forget the seasonal flavors too: she’s got classic gingerbread, pumpkin and white chocolate cranberry.

The company name will be virtual, so any restaurant can license the name and then bake and sell the cookies at their establishments.

Earl released a statement about the endeavor, saying:

“Mariah and I have chatted over the years about working together on a food business and, with her love of baking, cookies were a natural fit. As Mariah is synonymous with the holidays and celebration, we will make sure that her special holiday flavors are available not only for the holidays but year-round.”

Source:
TheRoot