“Lovechild” New Jewelry Line From Snoop Dogg

Snoop Dogg has had an eventful year full of wins, and he’s capping it off with one last launch: a jewelry line. The California native is partnering up with Metal Alchemist and gamma to release Lovechild, his very own unique set of rings, bracelets, and chains with a touches of his signature flair. The positive name of the collaboration was intentional, as the Doggfather aims to bring light to his consumers with the products. “I chose to name the collection Lovechild because I felt like the world is so full of anger and negativity and division, and I know that I lead with love,” Snoop Dogg told The Hollywood Reporter. “The news is quick to bring you bad news, so we are stepping in with a whole new force of love.” He added, “Lovechild is a child created from love. I’m choosing to lead with love… for the child that still lives within me, for the child that lives within everyone. I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.”

The collection is launching Dec. 6 in retail exclusively at Reeds 57 locations and online at reeds.com. It will also available online at Snoop.Love.

Source: Vibe