How Mavin Records Became The Powerhouse Behind Some Of Africa’s Most Celebrated Artists

(BET) — Mavin Records, the Nigerian entertainment company founded by Don Jazzy in 2012, has emerged as a powerhouse in the Afrobeats scene, nurturing stars like Tiwa Savage, Rema, and Ayra Starr. Tega Oghenejobo, the COO with a marketing and business development background, has played a pivotal role in the label’s success. He began his journey in the music industry during his university years, contributing to his current achievements at Mavin Records. The label’s strategic partnership with Kupanda Holdings in 2019 propelled the discovery of talents like Rema and Ayra Starr through social media. Rema’s viral freestyle led to a record deal and significant milestones, including being the youngest Afrobeats act to sell out The O2 Arena and achieving 1 billion Spotify streams. Ayra Starr, discovered by Don Jazzy, is nominated for a Grammy and has completed her first world tour. Mavin Records’ success is attributed to its belief in collaboration and strategic partnerships, focusing on nurturing young talents and supporting them to surpass significant milestones in the Afrobeats genre.

Source: BET