Heineken Pulls Their "Lighter Is Better" Commercial Many Say It's Racist
Written by Andre on March 28, 2018
So Heineken pulled their ad for their light beer because some are saying it’s racist.
The “sometimes lighter is better” commercial ad was not taken lightly by some people who feel the beer company purposely put out the racist ad.
The commercial shows a woman who has a lighter complexion at the end drinking the beer after the bartender slides the beer past multiple people with different skin tones.
Chance The Rapper tweeted the video was “terribly racist.”
I think Chance The Rapper missed the mark on what this commercial is really saying. I don’t feel it’s racist at all as a matter of fact if you are going to say anything about this ad it would be how women are depicted, body image and the fact that we as women have to look a certain way and can not have imperfections.
The “sometimes lighter is better” for me as a woman symbolizes “skinny women” are better that a woman who is plus size.
The man that slid the “light” beer to the woman for me is suggesting she should watch her weight and being skinny is better ala body shamming.
After watching the ad what are your thoughts?
Last year Heineken was celebrated for it’s diversity with this ad called “Worlds Apart.”
https://www.youtube.com/watch?v=8wYXw4K0A3g
