Harris looks for boost from Oprah as part of digital-first media strategy

Vice President Kamala Harris participated in a livestream event titled “Unite for America,” hosted by Oprah Winfrey from suburban Michigan, a key battleground state. The 90-minute event aimed to engage persuadable and less-motivated voters by focusing on Harris’s plans to cut costs for the middle class, restore national abortion rights, and address gun violence. Following President Joe Biden’s sudden withdrawal from the presidential race in July, Harris became the Democratic nominee. She discussed her sense of responsibility in stepping up as the candidate. The event featured celebrities like Bryan Cranston, Jennifer Lopez, and Meryl Streep, and attracted over 300,000 viewers on YouTube alone. Harris shared personal anecdotes, including owning a gun for self-defense, which surprised Winfrey. She addressed issues like abortion rights and gun violence, featuring stories from individuals directly affected by these issues. The event emphasized digital engagement and direct appeals for campaign support, reflecting Harris’s strategy to connect with voters through non-traditional media channels. Winfrey concluded by urging all “decent” and “caring” people to support Harris, contrasting her with former President Donald Trump.

Source: AP News