Dwight Howard Joins Ice Cube’s BIG3 League, Embracing a Player-First Sports Model
Written by Site Hub on April 13, 2025
Fresh off his Hall of Fame induction, Dwight Howard is the latest NBA legend to join the BIG3, a 3-on-3 basketball league co-founded by Ice Cube. Howard will play for the Los Angeles Riot, coached by former Laker Nick Young. The BIG3 stands out as a Black-owned league without team owners, redistributing 52% of league revenue directly to players—an approach attracting icons like Allen Iverson, Dr. J, and Lisa Leslie. Now entering its eighth season, the league is moving to a city-based model with teams representing cities like Boston, Dallas, and Miami. With growing attendance and national broadcasts on CBS Sports, the BIG3 is thriving where many alternative leagues falter. Ice Cube plans further expansion in 2026, while the June 14 season kickoff gives fans a new chance to see Howard display the full range of his skills in a more flexible format than the NBA ever allowed.
Source: BET
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