Crown Royal And Ruth E. Carter Partner Up To Create Commemorate ‘Coming 2 America’ Packaging

Crown Royal and Oscar winning costume designer Ruth E. Carter have teamed up to design a limited edition package to celebrate the release of Coming 2 America.

Per BET:

“Coming 2 America is the sequel to the original 1988 film starring Eddie Murphy and Arsenio Hall. The film follows Akeem traveling back to Queens, NY where he once sought identity and romance, to find his long-lost son (Jermaine Fowler) and heir to the throne of Zamunda. With Arsenio Hall reprising his role as Akeem’s trusted confidante Semmi, the two return to the fictional African nation with Akeem’s firstborn for him to get acquainted with his wife Queen Lisa (Shari Headley), his three daughters, and the royal kingdom. Ruth E. Carter serves as Costume Designer for the highly anticipated film scheduled for release next month. “

When asked about how this collaboration stands out from one’s she’s done in the past, Carter had this to say:

“Crown Royal has a legacy of real royalty. So this collaboration is different from others I’ve had in the past because it’s a direct connection to Coming 2 America, which celebrates Black Royalty. So I redesigned the box with iconic prints that I put into Coming 2 America. The embroidery that Prince Akeem wears and the lion that’s on his shoulders are on the box. So we’re really celebrating perseverance and royalty with this limited-edition Crown Royal packaging. And that’s exciting because now people have something to go along with their outfits that they wear to see the movie, and they can have a gift that they can exchange.”

Read the full interview here.

Source:
BET