Corporate Pullback Threatens Juneteenth’s Future as a Holiday

Just four years after Juneteenth became a federal holiday, corporate enthusiasm for its celebration is fading. Companies that once supported parades, festivals, and educational efforts are now scaling back or withdrawing sponsorships entirely, citing budget changes or offering no explanation. Grassroots organizers, especially Black-led groups, are struggling to maintain events without prior funding. Advocates warn that without sustained investment, Juneteenth risks being reduced to another token federal observance. Critics say the trend highlights the performative nature of corporate diversity pledges made after the 2020 racial justice uprisings.

Source: BET

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