Comic Relief US launches new Roblox game to help children build community

Comic Relief US has launched its second annual “Game to Change the World” campaign on Roblox, aiming to build community and encourage charitable habits among children both virtually and in real life. The game features a magical world where players complete wizard-led quests, voiced by celebrities like David Tennant, to collect tools that improve their surroundings. The proceeds from in-game purchases will be donated to fight poverty. This year, the campaign includes a partnership with Nickelodeon and an exclusive virtual concert featuring artists like Imagine Dragons. The initiative, which successfully engaged millions of players last year, is designed to subtly promote empathy and off-screen acts of kindness while appealing to both children and their parents.

Source: AP News