Buffalo Bills Heading To Hallmark For Christmas Movie – ‘Holiday Touchdown: A Bills Love Story’

Bills safety Damar Hamlin delivered the news on social media.

.@HamlinIsland from @BuffaloBills is here to give you an early Christmas present! Hallmark Media and @NFL are teaming up this year with the @BuffaloBills for an all new holiday movie #HolidayTouchdown: A Bills Love Story, part of #CountdownToChristmas 2025! pic.twitter.com/ZazBm4aLEK

— Hallmark Channel (@hallmarkchannel) March 27, 2025

A year after the Chiefs went Hollywood with a Christmas movie, the Bills are joining in on the holiday spirit. Buffalo is collaborating with Hallmark Media, the National Football League and Skydance Sports on the production of Holiday Touchdown: A Bills Love Story, the partners announced Thursday. Production will kick off later this year and it will be filmed entirely at locations in and around Buffalo, including Highmark Stadium, home of the Bills. The cast of the film will be announced at a later date. The latest Holiday Touchdown will premiere during Hallmark Channel’s 16th annual Countdown to Christmas this winter. “We were honored to be approached by Skydance Sports to participate in this amazing project that will showcase two powerful brands — Hallmark and the Buffalo Bills,” Bills COO Pete Guelli said in a statement. “This is just another example of how the Bills brand and our amazing fan base continues to grow across the sports and entertainment landscape. This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!”