Black Creators Push Back on “Exposure” Culture, Demand Equity

Written by on June 3, 2025

Devin White and Mary Pryor are reshaping the narrative around Black creators, challenging the idea that visibility equals opportunity. White, founder of Blacktivity—a soon-to-launch nonprofit, Black-owned streaming platform—wants creators to have ownership and access to resources without exploitative gatekeeping. The platform will share up to 60% ad revenue and center BIPOC content. Pryor, a filmmaker and advocate, stresses the need for narrative control and economic equity, especially amid rising anti-DEI sentiments. Data underscores the urgency: Black influencers earn 35–67% less than white peers. Pryor and White argue that true equity comes not from token representation but from systems that reward ownership and sustained creative leadership. Their rallying cry? Black visibility must translate to power and compensation—not just a seat at the table, but a share in the meal.

Source: BET

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