Beyoncé’s New Haircare Brand To Drop February 20th

Beyoncé is heading into the world of Black hair! Bey just announced her new hair care brand, Cécred. which will be available for purchase on February 20th. In May of last year, the Renaissance star teased a new brand in an Instagram post. She sat at a vanity, curling her hair in front of tester bottles that looked like hair oils, creams, and conditioners. The first image was followed by two more: a photo of her daughter Blue Ivy having her braids pinned up in a roller set and a handwritten note signed with a “B.” The Queen posted an Instagram Reel this morning of a short film projected onto a curtain covered screen. “Hair is sacred,” the caption read. “The journey begins February 20.” In the 30-second reel, VHS footage of a ‘70s style salon– featuring a neon sign entitled “Headliners La Mode salon,” followed a montage of women having their curls shampooed, oiled, styled, braided, and straightened. The video then panned into a shower, which indicated a salon experience at home.

Source: Essence