Beyonce Joins Adidas As A Creative Partner
Written by wdkxwp on April 4, 2019
Viladecans, Barcelona – November 1, 2016: Adidas store at the Style Outlets
Beyonce and Adidas have joined forces to relaunch her Ivy Park clothing line. According to press release, Bey will create footwear and apparel along with other new athletic and lifestyle products. She will also be the face of Adidas’ “purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.”
Beyonce originally launched the line back in 2016 with co-founder, Phillip Green, owner of Topshop. However when Green was accused of sexual and racial harassment she gained full control of the brand, and will continue to hold full control within this partnership.
Adidas stated, “This partnership respects Beyoncé’s ownership of her company.” They have no plans to purchase the Ivy Park Brand.
Queen Bey said in a statement, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
