Apple announces partnership with OpenAI

Written by on June 12, 2024

Apple has announced a groundbreaking partnership with OpenAI to enhance its artificial intelligence capabilities, unveiled at the Worldwide Developers Conference. This marks Apple’s first major AI collaboration, integrating OpenAI’s technology into Siri. Users can now get help with tasks like recipe ideas, room decorations, and creating custom bedtime stories.

Apple software chief Craig Federighi emphasized the potential of AI, such as generating personalized bedtime stories for children. This move aligns Apple with tech giants like Microsoft and Google in AI adoption. Despite AI’s rapid growth, the industry faces challenges like hallucinations, plagiarism, and biases.

Additionally, Apple is developing its own AI software, Apple Intelligence, which will offer features like call transcription, AI photo retouching, and improved natural conversation with Siri. The software will also summarize notifications, messages, articles, and web pages. Emphasizing privacy, Apple introduced Private Cloud Compute to ensure data security. These features are expected to be released later this year.

Source: NPR


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