Ticketmaster Takes New Approach To Beyoncé Ticket Sales

The struggle of getting tickets is real, and all eyes are on Ticketmaster as the first tickets for the North American leg of Beyoncé’s Renaissance tour go on sale. After much backlash, the ticketing giant is making some changes to the presale. Earlier this week, round one of the three rounds was available for purchase. Shows are divided by location. In addition to the rounds, they also are using their Verified Fan system to try to minimize bots.

Source: NPR