TikTok and Universal Music Group

The Universal Music Group and TikTok have announced an expansive global alliance that will immediately become a game changer. The UMG announcement mentions how the global agreement “delivers equitable compensation for recording artists and songwriters”. This deal is specifically designed in “promoting the development of new innovative experiences”. Can you say INCENTIVE?? Everything everyone wants to hear on all sides of the modernized entertainment experience.

For many artists and writers, here’s an inside encouragement to make an alliance with Universal Music Group. All who fall under the UMG are included in this deal. TikTok influencers are now on the rise! TikTok users will be able to incorporate clips from UMG’s full music catalog and because of compensation agreements, artists will be on board as well.

Chief Operating Officer of UMPG Marc Cimino made the statement representing what many have been waiting for since the popularity of TikTok emerged. “This alliance sets an industry-wide example of social media companies acknowledging, respecting and compensating the music creators whose songs are instrumental to their platforms.”