Adidas Taps Missy Elliott and GloRilla for Superstar II Relaunch

Adidas has launched a new campaign for its iconic Superstar II sneaker, enlisting cultural powerhouses like Missy Elliott, GloRilla, JENNIE, and Teezo Touchdown, with narration by Samuel L. Jackson. The campaign, split into chapters titled “Pyramids” and “Clocks,” draws parallels between enduring cultural monuments and the timeless appeal of the Superstar sneaker. Jackson’s dramatic voiceover emphasizes legacy and authenticity, while visuals show artists and athletes moving boldly in classic black-and-white kicks and Firebird tracksuits. Adidas aims to bridge street culture and global fashion, declaring, “When icons wear icons, culture moves.” The refreshed Superstar II, priced at $100, is now available on Adidas’ website.

Advertisements

Source: BET