Timbaland’s AI Music Venture Raises Ethical Alarms

Producer Timbaland has launched Stage Zero, an AI music venture featuring virtual artists like TaTa. Using the generative music platform Suno, the company creates fully AI-produced songs, raising concerns about the erasure of human creativity. Critics argue the technology enables exploitation, bypassing artistic collaboration, and repurposing existing works without consent. Despite Timbaland’s claim that A-Pop is a new genre, industry voices worry about diminished authorship, cultural appropriation, and potential legal battles. For many, AI-generated music symbolizes efficiency at the cost of soul.

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Source: NPR