UK. Based Company Diageo Ends Branding Partnership with Diddy

Written by on June 29, 2023

Diageo end partnership will Diddy after years of rocky relationship.

Diddy who’s the face of both Cîroc and DeLeon, which are Vodka and Tequila brands. Diddy has filed a lawsuit in Manhattan last month claiming the beverage company Diageo was holding out on promoting his liquors and not showing the same attention that their other brands get that’s promoted by white celebrities and labeling his products as just urban.

The beverage company denied all allegations and wasn’t happy with how Diddy is handling this situation saying it’s a money grab and asked the judge to dismiss the lawsuit.

The company cut ties with Diddy.

Diageo calls Sean Combs lawsuit “reckless” and cuts ties with Diddy – CBS News


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