Mattel

LeBron James has become Mattel’s first-ever “Kenbassador,” with a Ken doll made in his likeness. He’s the first male pro athlete to receive the honor. The doll includes personal touches like a reference to his foundation and his home state of Ohio. It will be available starting April 14 for $75 at major retailers, though […]

LeBron James is getting the Barbie treatment. The NBA superstar has been unveiled as Mattel’s newest “Kenbassador,” with a $75 collector’s edition Barbie Signature doll modeled after him. The doll drops first on Mattel Creations before becoming available on Amazon and other retailers. The announcement comes during the 45th anniversary of the Black Barbie, first […]

In honor of Black History Month, Mattel is celebrating the 45th anniversary of Black Barbie with a special collaboration alongside the Black In Fashion Council (BIFC). This initiative pays tribute to Kitty Black Perkins, the creator of the first Black Barbie, while encouraging diversity and inspiring young Black girls to explore careers in design. View […]

To honor what would have been Aaliyah’s 46th birthday, Mattel released a highly anticipated limited-edition Barbie doll as part of its Music Series. The doll, designed by Carlyle Nuera, embodies Aaliyah’s iconic style with a sleek black outfit, low-slung pants, and signature sunglasses, celebrating her impact as a music and fashion trailblazer. Priced at $64.99, […]

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October 20, 2024

The new Diwali Barbie, released on October 4, 2024, has generated significant attention, selling out on Mattel’s website within 24 hours. This Barbie, designed in collaboration with Indian fashion designer Anita Dongre, marks a departure from previous Indian Barbies, which were criticized for their inaccurate representations of Indian culture and overly pale skin tones. The […]

Venus Williams has been honored with her own Barbie doll as part of Barbie’s 65th anniversary celebration, Mattel announced. Williams is among nine female athletes worldwide to receive this recognition. The doll depicts Williams in action on the tennis court, wearing a white tennis dress, visor, matching sneakers, and her signature gold hoop earrings. Williams […]

On January 26th, Mattel announced the release of pioneering pilot Bessie Coleman’s Barbie doll, on Coleman’s birthday! Piolet Bessie Coleman’s Barbie doll l is a part of its “Inspiring Women” series as she was the first Black and Native American woman pilot. Gigi Coleman, Bessie Coleman’s great-niece, stated: “Keeping Bessie’s legacy alive has always been […]

Educator, journalist, anti-lynching activist, and NAACP co-founder Ida B. Wells is now joining the list of distinguished women honored by Mattel with her own signature Barbie doll. The new Ida B. Wells doll will be dressed in a deep blue, floor-length dress with lace details. Wells’ Barbie doll will also come with a historically significant […]

Mattel has just released a Susan B. Anthony Barbie to its inspiring women line of dolls. The line includes other influential women like Ella Fitzgerald and Rosa Parks. Deborah Hughes, the president of the Susan B. Anthony Museum and House said: “If you play with her of if you’re a collector, she’s an entry point, […]


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