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Sephora Makes Good On It’s 15% Pledge

Written by on February 12, 2021

The global makeup corporation Sephora is pushing a new program that is dedicated to bring more BIOPC – owned brands into development.

Last June, the company became the first retailer to sign the Aurora James’ 15% pledge. Instead of just filling the shelves with as many Black owned brands as quickly as possible, they are going the extra mile by nurturing predominately Black BIOPC beauty entrepreneurs through it’s Accelerate think tank program.

Sephora gave a press release that said:

“In addition to months of Sephora-led curriculum and intensive support, this year’s program also features coveted mentorship from industry veterans, feedback and exposure to leading investment firms and venture capitalists. Taken together, these establish Sephora’s commitment to not only creating a program that educates, but also building a pipeline of support that promotes the long-term success of these brands at Sephora, and for the betterment of the industry at large. Upon completion of the program, all participating brands will launch at Sephora, putting the prestige omni-retailer on track to double its assortment of Black-owned brands by the end of 2021.”

Click here to see a list of the entrepreneurs Sephora is backing this year.


15% Pledge

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