Lil Nas X Partners With Taco Bell

Rapper and ex-Taco Bell employee Lil Nas X will be collaborating to promote his upcoming album, Montero. The 22-year-old, who used to work at Taco Bell in Atlanta, Georgia, will be the chief impact officer. In their first project, Lil Nas X is teaming with the Taco Bell Foundation to reward young creatives with the Live Más Scholarship. He will also be appearing in Taco Bell’s breakfast campaign.

Mark King, CEO of Taco Bell, stated; “Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people. This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

Source: BET