Classic Genesee Honey Brown Lager Re-Launched Under New Label
Written by Site Hub on October 30, 2020
The classic Honey Brown Lager is a staple of Genesee Brewery’s legacy is getting a new face.
Introduced 26 years ago in February 1994, the lager is made with water, barley, hops and pure Manitoba White Clover Honey. Now, the product will be relaunched under Genesee Specialty, the company’s new label.
Inga Grote-Ebbs, Genesee brand director gave a press release that said:
“The Original Honey Brown flew off the shelf. Made with a hint of pure Manitoba White Clover honey, its unique and refreshing taste profile piqued consumer interest and won over beer fans when first introduced. At the time, using honey in beer was quite innovative. Now as people continue to seek out flavor and drinkability when choosing their beer, Genesee is relaunching this iconic brand with a fresh look designed to build off the brand’s nostalgia while connecting to a whole new generation of beer drinkers.”
Source:
RochesterFirst.com
