When you buy gifts for people you’re supposed to give from the heart, well those days may be coming to an end.
Thirty-eight percent of consumers say they have already used generative AI in their shopping journey and used it to shop during Black Friday and Cyber Monday, according to a new survey by Boston Consulting Group.
More than 80% of people who used generative AI as part of the shopping experience found it very helpful, according to the survey.
Are we letting AI take away the spirit of thoughtful giving?
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