Why We Keep Going Back to Old Favorites

“Taste freeze” is a data-backed phenomenon showing that the average person’s musical tastes stabilize around age 33. 

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Research suggests that around our early 30s, we become less interested in mainstream music and more attached to the music we grew up with.

We don’t stop discovering new music—we simply become more selective about what we listen to.

People stop listening to new music at 33, study shows