Stephen Curry Left Under Armour, Signs Deal With Li-Ning
Written by Tariq on June 2, 2026
Golden State Warriors star Stephen Curry has signed an endorsement contract with Chinese company Li-Ning, ending a drawn-out recruitment process following Curry’s departure from Under Armour in November. Curry announced the end of his sneaker free agency Monday with a landmark deal at Li-Ning that expands his Curry Brand venture globally. The agreement will include basketball products, athleisure lifestyle wear, the ability for Curry to sign male and female athletes under his brand, and a full golf line. Industry sources told ESPN that the deal is for 10 years.
Curry opted for Li-Ning over other pitches from American and foreign companies. One factor in Curry’s ultimate decision was his comfort while testing the shoes of two Li-Ning signature athletes: Jimmy Butler, his fellow Warriors teammate, and Dwyane Wade. Li-Ning plans to build Curry Brand stores in the United States and in China. Curry’s agent, Jeff Austin, finalized negotiations in recent days. The partnership was announced on social media Monday, but terms were not disclosed.
Source: ESPN
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