Southwest is changing how it boards planes, but don’t expect it to be faster

Southwest Airlines is making a significant shift by discontinuing its 50-year open seating policy in favor of assigned seating, which will include premium seat options. This move comes as the airline seeks to appeal to a broader customer base, following feedback that 80% of its passengers prefer assigned seats. While Southwest has long been known for its efficient boarding process, largely due to open seating, this change may slow boarding as customers pick their seats ahead of time. Despite the potential delays, Southwest aims to boost profits by offering premium seating and loyalty perks. The airline will reveal more details about the new boarding system soon.

Source: NPR