New festival to celebrate Rochester’s city mark

Rochester is launching a new festival centered on the city’s “Flower City Mark,” a stylized icon that has been used for decades in local branding. The article traces how the mark originated in a federal-era city branding project and later became widely adopted across Rochester on signs, stickers, apparel, and other materials. Organizers said the festival is intended to celebrate the symbol’s history and its role as a recognizable piece of Rochester identity. The story includes details on planned festival programming and emphasizes that the mark’s use has spread well beyond official city materials into community and commercial use.

Advertisements

Source: WXXI News