Kendrick Lamar Joins Chanel as Brand Ambassador

Kendrick Lamar has joined Chanel as its newest brand ambassador, debuting in a new eyewear campaign shot by Karim Sadli. This move builds on his prior collaboration with Chanel on their short film “The Button.” Lamar praised the brand’s timeless legacy and continues to expand his influence in fashion. The announcement follows his voiceover appearance in a Gatorade ad, marking the first time a musician has narrated a campaign for the brand.

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Source: BET