Families Splurge on Moms Despite Rising Prices

Written by on May 8, 2026

Mother’s Day spending in the U.S. is expected to hit a record $38 billion, up 11% from last year, despite concerns about inflation and higher gas prices. Restaurants, florists, and greeting-card sellers are all expecting strong business.  

Overall:

  • Restaurant prices rose 3.8% year over year
  • Grocery prices rose about half as much
  • Flowers/plants increased 7.5%
  • Jewelry prices increased 9.9%

Rising gas prices are pressuring household budgets, but consumers are still willing to spend for special occasions like Mother’s Day.
Prices are up, but Mother’s Day still means brunch : NPR


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