Cash App Updates Privacy Policy, Expands Personalized Advertising
Written by DJ Sight on January 12, 2026
Cash App has updated its Privacy Notice to clarify how user data is handled and protected. Key changes include:
- Personalized ads: Starting February 9, 2026, Cash App may use information such as shopping, browsing, and card activity to show personalized ads from third-party brands outside of Cash App. Users can opt out at any time through updated privacy settings.
- Improved transparency: The notice has been reorganized and now includes more examples explaining existing data practices for better clarity.
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