Cash App Updates Privacy Policy, Expands Personalized Advertising

Written by on January 12, 2026

Cash App has updated its Privacy Notice to clarify how user data is handled and protected. Key changes include:

  • Personalized ads: Starting February 9, 2026, Cash App may use information such as shopping, browsing, and card activity to show personalized ads from third-party brands outside of Cash App. Users can opt out at any time through updated privacy settings.
  • Improved transparency: The notice has been reorganized and now includes more examples explaining existing data practices for better clarity.

US | This Privacy Notice applies to your use of our Services, and covers only information collected in connection with your access to and use of our Services.


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